First Bank holding company has announced a rebrand as it seeks a uniform identity across its subsidiaries.
-The bank across Africa has been working on creating brand clarity and consistency in recent months.
-First Bank has branches in several countries across Africa and Europe and is also one of Nigeria’s oldest banks.
FBN Holdings Plc has been renamed First HoldCo Plc (FirstHoldCo) as part of plans to create a uniform identity across all its subsidiaries. The leading Nigerian financial company announced the change in its name in a statement released on Tuesday, February 11, 2025.
The rebranding was intended to highlight FirstHoldCo’s commitment to innovation, customer focus, and operational excellence.
Part of the statement from the banking firm read:“FirstBank, FirstHoldCo Plc will retain First Bank Nigeria Limited as its flagship brand while adopting new, unified names for its other subsidiaries in Asset Management, Capital Markets, Securities, Trusteeship, and Insurance Brokerage.”
The statement also confirmed that this change would be effected across the group once the relevant regulatory approval had been given. Legit.ng previously reported that at the 12th AGM of the holding company in November 2024, First Bank shareholders approved a change in the legal and brand names from First Bank Holdings to FirstHoldCo Plc and FirstHoldCo, respectively.
First Bank described the transformation and rebranding as a pivotal milestone in its journey to redefine its identity, unify its subsidiaries, honour its heritage, and solidify its leadership in the financial services industry.
Group managing director Wale Oyedeji said the transition was significant for the company and marked a strategic shift towards future growth and innovation, as reported by Punch.
“The transition to FirstHoldCo Plc marks a defining moment in our history as we embark on a bold path toward the future.”He added that the rebranding was not just a name change but also described this process as a ‘reaffirmation of our purpose, vision, and commitment to providing world-class financial solutions to our stakeholders’.
Oyedeji said the rebranding would unify the company’s identity across subsidiaries and regions, reinforcing its leadership position in Africa while maintaining a global presence. “It strengthens our dedication to creating lasting value while preserving the trust and confidence that have shaped our relationships for over a century.”
The GMD highlighted that within Nigeria, FirstHoldCo’s unified brand structure would strengthen operational synergies, enhance clarity in service offerings, and improve the delivery of tailored solutions for businesses and individuals nationwide.
“Internationally, it strengthens the Group’s position as a formidable organisation, enabling us to capitalise on global market opportunities while reinforcing our role as a trusted partner in financial services.”
ThisDay reported that the GMD said the rebranding aligned with the company’s strategic vision of staying ahead of industry trends through innovation and a customer-centric approach. “We are not just redefining a brand; we are shaping a legacy that seamlessly blends heritage with progress, tradition with transformation, and local impact with global reach.”
Details About First Bank’s Name Change.
-First Bank described the transformation and rebranding as a pivotal milestone in its journey to redefine its identity, unify its subsidiaries, honour its heritage, and solidify its leadership in the financial services industry.
Group managing director Wale Oyedeji said the transition was significant for the company and marked a strategic shift towards future growth and innovation, as reported by Punch.
“The transition to FirstHoldCo Plc marks a defining moment in our history as we embark on a bold path toward the future.” He added that the rebranding was not just a name change but also described this process as a “reaffirmation of our purpose, vision, and commitment to providing world-class financial solutions to our stakeholders.”
Oyedeji said the rebranding would unify the company’s identity across subsidiaries and regions, reinforcing its leadership position in Africa while maintaining a global presence. “It strengthens our dedication to creating lasting value while preserving the trust and confidence that have shaped our relationships for over a century.”
The GMD highlighted that within Nigeria, FirstHoldCo’s unified brand structure would strengthen operational synergies, enhance clarity in service offerings, and improve the delivery of tailored solutions for businesses and individuals nationwide.
“Internationally, it strengthens the Group’s position as a formidable organisation, enabling us to capitalise on global market opportunities while reinforcing our role as a trusted partner in financial services.”
ThisDay reported that the GMD said the rebranding aligned with the company’s strategic vision of staying ahead of industry trends through innovation and a customer-centric approach. “We are not just redefining a brand; we are shaping a legacy that seamlessly blends heritage with progress, tradition with transformation, and local impact with global reach.”
